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In our latest study, we’ve uncovered which of the world’s wealthiest individuals are also the most powerful on Instagram.
Key Takeaways
- Donald Trump is the most influential billionaire, with the ability to earn a maximum of $304,378 per sponsored Instagram post.
- Oprah Winfrey ranks second and could earn $260,757 per sponsored Instagram post.
- Mark Zuckerberg is the third most influential on Instagram, with a potential earning of up to $167,250 per sponsored post.
We analyzed the top 50 billionaires from Forbes' Real-Time Billionaires List, which includes over 2,781 of the richest people on the planet. Using a mix of detailed manual reviews and advanced data-gathering tools, we explored each billionaire's Instagram presence—looking at their follower count, engagement metrics, and potential earnings from sponsored posts.
Our findings reveal just how much these financial giants could rake in from a single Instagram post, shedding light on the true extent of their influence in the digital world.
The Top 10 Most Influential Billionaires on Instagram
Rank | Name | Followers | Posts | Average likes | Minimum price per post $ | Maximum price per post $ |
1 | Donald Trump | 26,187,208 | 6,863 | 272,711 | $224,975 | $304,378 |
2 | Oprah Winfrey | 22,674,495 | 1,454 | 3 | $192,733 | $260,757 |
3 | Mark Zuckerberg | 14,201,676 | 355 | 331,150 | $123,620 | $167,250 |
4 | Bill Gates | 11,205,611 | 440 | 124,891 | $96,311 | $130,303 |
5 | Richard Branson | 4,956,363 | 4,057 | 3,354 | $42,159 | $57,038 |
6 | Mark Cuban | 2,137,530 | 655 | 14,904 | $18,301 | $24,760 |
7 | Sheryl Sandberg | 1,225,815 | 1,242 | 44,894 | $10,822 | $14,642 |
8 | Gautam Adani | 823,934 | 44 | 108,738 | $7,943 | $10,747 |
9 | Michael Bloomberg | 489,236 | 2,124 | 103 | $4,168 | $5,640 |
10 | Changpeng Zhao | 463,277 | 30 | 15,848 | $4,093 | $5,537 |
1. Donald Trump
Donald Trump is America’s most influential billionaire on Instagram. His current net worth is $5.2 billion.
He could earn a minimum potential earning of $224,975 per post and a maximum potential earning of $304,378 per post. Trump currently has more than 26.1 million followers.
The former President of the United States Donald Trump is generally skilled at producing engaging content. His posts often include bold statements and controversial opinions which help generate high levels of engagement through likes, comments, and shares.
While the President of the United States earns a salary of $400,000 per year, Trump would only have to publish two sponsored posts to earn more than the POTUS’s salary.
Methodology
- The top 50 highest net worth individuals from Forbes' The Real-Time Billionaires List was used as a seed list.
- Each billionaire's Instagram account from the list was manually analyzed, and an internal scraping tool was used to gather key earnings data.
- Key data includes; number of followers, number of accounts followed, number of posts, average number of likes, average number of comments, engagement rate, minimum potential earnings per post, and maximum potential earnings per post.
- The rankings were then compiled based on the amount each billionaire could earn for a sponsored post on Instagram.
- Billionaires with unofficial Instagram profiles, such as fan accounts, were excluded from the end ranking in this study.
2. Oprah Winfrey
Oprah is the second most influential billionaire, with a net worth of $3 billion.
Oprah, a trusted and influential media personality with a long career as a talk show host, producer, actress, and philanthropist, has her Instagram likes data set to private and comments disabled.
Her 22.6 million followers contribute to her potential earnings of between $192,733 and $260,757 per sponsored post.
3. Mark Zuckerberg
Mark Zuckerberg is the third most influential billionaire on Instagram. His current net worth is $171.2 billion.
His posts have an average of 331,150 likes, and he has an earning potential on sponsored posts of between $123,620 and $167,250.
Zuckerberg currently has 14.2 million Instagram followers and is the founder and CEO of Meta (formerly Facebook), the parent company of Instagram.
4. Bill Gates
Bill Gates ranks fourth, with a current net worth of $129.8 billion. He is a prominent figure due to being the co-founder of Microsoft and a leading figure in the technology and business industries.
With an average of 124,891 likes per post, his earning potential from a single sponsored post is between $96,311 and $130,303.
Gates currently has 11.2 million Instagram followers and receives 124,891 likes per post on average.
5. Richard Branson
Taking the fifth position is Richard Branson, who has around 5 million Instagram followers. His net worth is currently $2.6 billion.
Branson has posted around 4,057 times and has a minimum potential earning of $42,159 per post and a maximum potential earning of $57,038 per post.
As the founder of the Virgin Group, Branson actively engages with his audience by responding to comments, sharing user-generated content, and involving his followers in discussions. His interactive approach helps to build a loyal and engaged community.
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Check the listHonourable mentions
Positions six through ten include Mark Cuban, Sheryl Sandberg, Gautam Adani, Michael Bloomberg, and Changpeng Zhao. Despite being the wealthiest man in the world, Elon Musk does not have his own Instagram page and, therefore, has no potential for sponsored post earnings on the platform.
