Who's Matt?
Matt is co-founder of The Casino Wizard and an iGaming Analyst & Bonus Data Specialist with over 20 years of hands-on player experience. He launched the site in 2017 alongside co-founder Klaas, combining his background in online marketing with a lifelong passion for casino games. His work has been recognized by the industry, including a featured interview with SiGMA, published on iGamingBrazil.com.
Matt's Casino Wizard Career at a Glance
- Year joined: 2017
- Casinos reviewed: 200+
- Bonuses tested: 300+
- Games played: 900+
- Main markets covered: Europe, North America, and Asia
- Industry events attended: ICE London, ICE Barcelona, SiGMA Malta, SiGMA Europe, iGB Live!
Background & Expertise
Matt holds a Bachelor's in Leisure Management from Breda University of Applied Sciences (2004) and spent over 15 years in online marketing before co-founding The Casino Wizard. His professional career includes roles as Senior Internet Marketer and Team Leader at Yonego B.V., Online Marketing Manager at Oceanwide Expeditions, and founder of Webmatters Online BV.
He first played at an online casino in 2003, and has since played across 200+ casinos, claimed hundreds of bonuses, and experienced major gambling destinations firsthand, including Las Vegas, Macau, and Monaco.
What Matt Does at The Casino Wizard
Matt leads the site's core review and editorial work, including:
- Writing and updating in-depth casino reviews based on direct play experience
- Testing and evaluating bonuses for fairness, value, and terms clarity
- Reviewing and rating slots, with a focus on new releases and long-standing titles
- Producing player guides drawing on 20+ years of active gambling experience
How Matt Stays Current
Matt attends major iGaming conferences each year (including ICE Barcelona, ICE London, and SiGMA events across Europe), to track regulatory shifts, new operators, and product developments. He also follows industry news daily through iGamingBusiness and monitors Google algorithm updates to ensure The Casino Wizard's content meets current editorial and helpfulness standards.
Matt's Player Background
Poker has been central to Matt's gambling life since the early 2000s, when the World Series of Poker's growing television profile helped fuel widespread interest in the game. He progressed from low-limit online rooms to high-stakes tables, developing deep familiarity with bonus structures, poker room mechanics, and player psychology along the way.
Beyond poker, Matt regularly plays roulette and slots, and has done so across major international markets — giving him practical, cross-market context that informs every review he publishes.
Professional Timeline
| Role | Company | Period |
| Co-Owner & Contributor The Casino Wizard | Casard B.V. | Aug 2017 – Present |
| Founder | Webmatters Online B.V. | Jan 2016 – Present |
| Online Marketing Manager | Oceanwide Expeditions B.V. | Nov 2014 – Oct 2017 |
| Marketing Team Leader | Yonego B.V. | Aug 2012 – Oct 2014 |
| Senior Internet Marketer | Yonego B.V. | Aug 2010 – Jul 2012 |
Media & Interviews
Matt has been featured in several industry-leading publications, including SiGMA World, iGaming Expert, and the Times of Malta.
- SiGMA World: Interview: Klaas & Matt
- iGaming Expert: Gaining an edge through being a long-time player
- Times of Malta: Providing accurate casino reviews
- iGaming Brazil: Techniques for producing casino content
Me and Klaas share a similar perspective on this, after being successful entrepreneurs in the world of online marketing. We both saw this as a challenge, and since we were both very passionate about online gambling, we decided that it would be the perfect opportunity for us to collaborate.
One of the most valuable lessons I’ve learned from my previous marketing roles is the importance of understanding your audience deeply. At Yonego, for example, I worked on campaigns that required tailoring messages to specific customer profiles, which taught me the value of personalization and data-driven strategies.
At The Casino Wizard, I’ve applied these principles by ensuring that every piece of content we produce is both informative and relevant.
Just don’t do it; we have enough competition already! Jokes aside, the best thing you can do is stay focused and keep your head down. There’s a lot of work to be done since the creation of a casino reviewing website, especially in the sense that you have to make it offer something unique; something that others aren’t offering.
Newcomers to the niche may find it overwhelming. To me, after working on the site for many years now, it’s what keeps me motivated.
I know that many people will say this, but I believe that we’re one of the few sites that are truly committed to transparency. Here, we don’t care about fees or stuff like that: if we don’t like a casino, we’re going to give it a negative rating. Compare some of the casinos that we’ve rated badly to the scores they’ve been given by leading brands and you’ll see what I mean.
At the end of the day, we’re gamblers ourselves, and we wouldn’t like to be deceived by so-called “experts”. We act like we expect others to act. It’s that simple.
It doesn’t, really. I love playing poker, but I also love partaking in all sorts of online gaming and land-based activities. A lot of people come to our site looking for top casinos, not poker sites. That doesn’t mean that I don’t enjoy writing about poker, though: we have published poker content that I’ve written together with Marco, our Chief Content Writer.