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Editorial Guidelines

At The Casino Wizard, we work hard to produce top-notch iGaming content. While we understand that perfection is unattainable, our team is dedicated to abiding by the editorial principles we have established to guide our work. This ensures that our content is of the highest quality and, most importantly, meets the expectations of our readers.

Our Principles for A Great Casino Experience

The Casino Wizard’s editorial team sets a very high standard for the work we do, adhering to five core principles for a great casino experience. These principles shape the way we talk about casinos, bonuses, online casino games, slots and more.

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The Casino Wizard's Principles for a Great Casino Experience

1. Quality

There is a clear focus on quality in everything we do. Our aim is not to bombard you with random information but to provide you with relevant content that will help you decide which casinos and games you want to spend your time and money on.

2. Experience

Our team has a wealth of experience in the online gambling industry. However, we understand that we are not infallible, and mistakes can happen. In order to consistently provide the best possible casino content, we actively seek out feedback and insights from other experienced players. By doing so, we can be sure that we’re not overlooking any crucial details.

3. Accuracy

The Casino Wizard team is committed to producing accurate, honest, original content, even if it means providing truthful feedback on a sub-par igaming experience. To be very clear, we simply don’t believe in promoting casinos solely for high affiliate fees.

4. Relevance

The online gambling industry is constantly evolving, and we strive to keep our content up-to-date. This is why we make it a point to regularly update our reviews of casinos, slots, and bonuses, while keeping track of all the latest happenings in the iGaming world. We also keep a close eye on any changes made to the casinos we have reviewed to ensure that our readers have access to the most accurate and relevant information.

5. Safety

Ensuring the safety of our visitors is of utmost importance to us. That’s why we only recommend casinos, bonuses, and games that our team has personally played and found to be safe. We never suggest any site that we haven’t registered with before. To prevent our visitors from experiencing any anomalies, we conduct proper background checks and thoroughly test each site before recommending them. Our top priority is to provide our visitors with a safe and enjoyable gaming experience.

What Are These Guidelines For?

These guidelines, combined with our content-specific guidelines, enable us to produce articles that meet our high standards. They also ensure our reviews and analyses remain unbiased, free from commercial influence.

If you want to learn more about our content-specific guidelines, you can check them all out right here:

How We Approach Our Casino-Specific Content

We provide trustworthy and reliable content about online casinos for gamblers worldwide. Our goal is to provide you with invaluable knowledge about the casinos you might be considering so that you can form your own judgments and get the most out of your iGaming experience.

We achieve that by following guidelines:

Be Honest

We’re not here to sugarcoat an aspect of a casino if the site falls short in a certain area. We’re going to tell you exactly what an online casino, game, or bonus lacks, why we think it could be better or, if it comes to that, we’ll tell you why you may be better off avoiding it. Our reviews always provide you with alternative gambling sites with high-reliability scores.

Original Content Only

Our team is formed by industry experts and, as such, we don’t rewrite the same information that you’ll find in other casinos. We invite you to compare our bonus, slots, and game reviews to others – you will instantly notice that our content is fully original and written directly by our team of experts. Organic reviews are a key part of TCW experience.

Unbiased Reviews

Although we are an affiliate site and you may think that a conflict of interest could arise, this is something that we’ve considered as we’ve continued to grow. It is actually part of the reason why our content is top of the line. We treat all sites equally, as trustworthiness and player experience go above any potential benefit that we may see.

Peer Feedback

Members of our team check each other’s content frequently. We are firm believers in the “united we are stronger” approach. So, even if our members write whatever they think it’s best, other team members check their content and provide advise to make it as good as possible.

Reliable Sources

When writing content that deals with statistics and/or market studies, we will always disclose our sources to let you know where we’re getting our information from. This allows for total transparency and means you can be sure that we’re getting our information from reliable outlets and publications.

How We Write Our Reviews

Reviewing casino content is a thorough and time-consuming process. The reviews you read on The Casino Wizard are the result of a comprehensive analysis that evaluates all aspects of an online casino, bonus, game or other iGaming feature. These include: 

Licensing & External Safety Checks

When it comes to online casinos, the trustworthiness of a gambling site is determined by its license. Therefore, we always consider the reliability of the gambling license of the site we visit. Most of the sites we review are licensed in the following jurisdictions:

  • Malta (MGA: Malta Gaming Authority)
  • Curacao (Curacao eGaming)
  • United Kingdom (UKGC: United Kingdom Gambling Commission)

These countries are known to offer the world’s most reliable gambling licenses, thanks to their strict review processes.

When reviewing slots, we pay attention to where the slot developer is licensed, and which company certifies their legitimacy. eCOGRA and iTechLabs play a key role in the overall legitimacy of both companies and games.

Reliable Game Providers

Some companies stand out for the quality and reliability of their games. We take their presence into consideration when reviewing a new casino. When we see games from big names like Pragmatic Play, Play’N Go, NetEnt, and Evolution, we already know that the casino’s games will be top tier.

We also look for games from up-and-coming companies that are looking to establish themselves.

Game Availability

It is essential for online casinos to have a diverse selection of top games to attract potential players and entertain repeat customers. We, as reviewers, ensure that the best titles are available at the casinos we review. The presence of renowned online slots such as Starburst, Book of Dead, and Reactoonz is one of the factors we consider.

Moreover, bonuses should be versatile enough to allow players to enjoy various games. If you claim free spins, the bonus balance should be usable elsewhere in the casino.

Bonus Variety & Quality

Online casinos often provide bonuses to attract players, but not all bonuses are created equal. The variety and quality of bonuses offered can greatly affect the overall player experience. It’s important to note that we prioritize online casinos that offer a smaller number of reliable bonuses, rather than those that offer a larger quantity of promotions with unfavorable bonus terms.

You can check out all the different bonus categories on our bonus page. These incliude but are not limited to no-deposit bonuses, sign-up bonuses, welcome bonuses, free spins bonuses, reload bonuses and cashback bonuses.

Trusted by Real Players

It’s important to consider how players perceive an online casino when evaluating its worth. Although we like to form our own opinions, feedback from experienced players is highly valued.

Fair Terms and Conditions

Terms and conditions define how fair an online casino is towards its players. We read them so you don’t have to, and we tell you all about the most important rules that could potentially hinder your experience if you’re unaware of them.

During our reviewing process, we read each casino site’s general terms and conditions as well as the specific bonus terms and conditions. We pay special attention to the following:

  • Terms that directly affect the general player experience, including accessibility-related terms and provider availability.
  • Payment-related terms, such as maximum cashouts or fees that the player must pay.
  • KYC (Know Your Customer) rules and terms related to data handling. This helps us ensure that casinos deal with player information appropriately and that they don’t ask for more information than they need.
  • Key bonus rules like wagering requirements, max cashouts, betting limits, bonus timeframes, and more.

User Experience

We strongly believe that the user experience of online casinos and the games they offer is critical. If a website is challenging to navigate or a game is too complex to understand, it is highly unlikely that you will have a good time while playing.

Online casinos should have an easy-to-use interface, allowing users to find what they need and discover the games they will enjoy. Additionally, the games themselves should be designed in a way that is simple to understand for both new and returning players.

Mobile Compatibility

Playing on mobile devices has become a crucial aspect of the online gambling world. We always test online casinos on a mobile device to give our readers a feel of how good the casino is at loading and performing on mobile. With our reviews, you’ll find the best mobile casinos in the industry. We also factor in things like how easy it is to see available and active bonuses, as well as your bonus balance from a mobile device. 

Payment Methods & Withdrawal Times

The success of a casino experience largely depends on the reliability, safety, and variety of payment methods provided to the players. It is crucial for the players to have a seamless experience when their money is involved. The best casinos in the industry are those that offer payment methods accepted globally and have low pending times for withdrawal requests.

Site-Wide Features

We believe that an online casino should offer more than just a few slots and table games. Therefore, we take into account the completeness of an online casino before rating it. A well-rounded online casino with a sportsbook and a comprehensive live casino is what we look for and recommend to our readers.

Our Team

The Casino Wizard is run by a team of industry experts that share decades of experience. Our members use their expertise to create accurate, reliable content, with a strong focus on quality over quantity.

Meet The Casino Wizard team if you’d like to learn more about the people that keep this project alive with their hard work and dedication.

A Site You Can Trust

The Casino Wizard is a site you can trust. We take great pride in our content and always strive for excellence. Our approach to reviews and other editorial content is based on our commitment to fairness, accuracy, and impartiality. We believe in setting high ethical standards to provide trustworthy and informative content that readers can rely on.

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Our ultimate goal is to help players discover the best games and casinos to suit their gambling preferences by sharing our team’s wealth of knowledge and experience. After all, there are so many great casinos and exciting games out there!