FAQ
I focus on partnering with reliable sites that cover the online gambling niche in some capacity. It’s crucial that our brand is represented on platforms that genuinely value what we do. My aim is for us to work with major game developers to ensure we add value to both their sites and ours.
I try to integrate elements from my past experiences into the iGaming niche. Outreach is about knowing a little bit of everything, and I feel like my background in SEO gives me an edge in spotting fantastic opportunities. It's all about applying what I know in new ways.
Landing a partnership is one of the best feelings. Securing the Gamzix partnership with The Casino Wizard, which is my first major win in terms of partnerships for the site, was incredible. I also love talking to people from around the world. As someone who moved abroad, I really enjoy learning about different cultures and perspectives, both in life and in work.
I was drawn to the challenge. It pushed me out of my comfort zone, and I value that in my career. Once I got the hang of things and learned the intricacies of the industry, it became a unique experience that I know I’ll treasure for the rest of my life - even if I change careers down the line.
Me and Klaas share a similar perspective on this, after being successful entrepreneurs in the world of online marketing. We both saw this as a challenge, and since we were both very passionate about online gambling, we decided that it would be the perfect opportunity for us to collaborate.
One of the most valuable lessons I’ve learned from my previous marketing roles is the importance of understanding your audience deeply. At Yonego, for example, I worked on campaigns that required tailoring messages to specific customer profiles, which taught me the value of personalization and data-driven strategies.
At The Casino Wizard, I’ve applied these principles by ensuring that every piece of content we produce is both informative and relevant.
Just don’t do it; we have enough competition already! Jokes aside, the best thing you can do is stay focused and keep your head down. There’s a lot of work to be done since the creation of a casino reviewing website, especially in the sense that you have to make it offer something unique; something that others aren’t offering.
Newcomers to the niche may find it overwhelming. To me, after working on the site for many years now, it’s what keeps me motivated.
I know that many people will say this, but I believe that we’re one of the few sites that are truly committed to transparency. Here, we don’t care about fees or stuff like that: if we don’t like a casino, we’re going to give it a negative rating. Compare some of the casinos that we’ve rated badly to the scores they’ve been given by leading brands and you’ll see what I mean.
At the end of the day, we’re gamblers ourselves, and we wouldn’t like to be deceived by so-called “experts”. We act like we expect others to act. It’s that simple.
It doesn’t, really. I love playing poker, but I also love partaking in all sorts of online gaming and land-based activities. A lot of people come to our site looking for top casinos, not poker sites. That doesn’t mean that I don’t enjoy writing about poker, though: we have published poker content that I’ve written together with Marco, our Chief Content Writer.
I think we’re at the brink of a new game type making it big into the worldwide gambling scene. We already saw what happened with crash games after Spribe revolutionized the industry, so it wouldn’t surprise me if we saw something similar soon enough. I also expect new casinos to come up with better bonus types that we haven’t seen before.
Las Vegas, for sure. I try to go there at least once a year. That’s where I’ve had my best and worst gambling experiences, but I wouldn’t change it for anything else. There are far too many great casinos, with limits that adapt to all sorts of budgets, which makes it a great destination for gamblers regardless of the money that they’re willing to spend.
As an added benefit, you get to enjoy one of the craziest and most hectic cities that I’ve ever been to. I recommend it to everyone.
I usually check their games, available payment options and global accessibility. It’s important that the casinos that we recommend on our platform are sites in which we would play ourselves. That’s why we try them out before recommending them, even if they look good at first glance and have plenty of positive reviews.
I pay attention to how casinos operate, and I do this by speaking to their personnel. Since I always reach out to casino workers before we add a site to The Casino Wizard, the way our interactions go gives me a good idea of what to expect from the gambling site. Let’s call it natural intuition, if you will!
It was a mix of my passion for gambling and wanting to challenge myself in one of the most competitive niches in the online marketing scene. As a marketer myself, and having founded over five different companies since 2010, seeing this project grow into a successful venture has been one of the most rewarding experiences of my career.
I think casinos play a key role in the promotion of gambling safely, and we should hold those that don’t accountable.
People like to criticize the industry for not caring enough about players, and I understand the point. However, you can see casinos that go the Betsson way and actively promote Responsible Gambling, allowing players to set limits and even offering Reality Check features to help them keep their gambling in check.
That’s easy: single deck blackjack! Although this one is very difficult to find in land-based casinos, it’s wildly popular online. I love it because it makes it far easier to predict which cards are more likely to come up. Now, playing multi-hand single deck blackjack is what dreams are made of, though. Games like that usually have return rates of over 99.60%!
Honestly, I’m really excited about how iGaming is going to adopt VR technologies in the future. Regulations have been very slow in this regard and still make it almost impossible to find legit VR casinos, but as a Meta Quest user myself, I’m really looking forward to what the future holds for these technologies.
Sharing my knowledge about stuff that I wish I would’ve known when I was just getting started. If someone had told me about what RTP was, how wagering requirements worked, and what to look out for in online casinos, I would’ve probably had way more success than I did during my early iGaming days.
To me, it was a challenge. I used to work with Matt on other projects, and when he approached me to start writing for The Casino Wizard, I saw it as an opportunity I couldn’t refuse; especially as a fan of casino games and sports betting myself.
I’ve become much more knowledgeable over the years, though. My passion for the niche has grown more than I thought it could. Now, as well as challenging myself to write better content than other writers (and there are a lot of good pens out there!), I feel inspired by my own love for online gambling.
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