Who’s Andre?
Andre is an experienced marketing expert who has been shaping the iGaming and affiliate marketing industry for more than a decade. He’s our in-house organic growth Wizard, turning good SEO into real magic at The Casino Wizard.
With a proven track record across global markets like Portugal, France, Brazil, Australia, New Zealand, Korea, and Japan, Andre has built, scaled, and managed casino content for the better part of his career, helping grow and establish brands from many countries across the globe.
He combines industry-defining SEO knowledge with marketing expertise that has been helping shape and improve our site since he joined in 2025.
A Quick Overview of Andre’s Career
- Year joined: 2025
- Years working in the iGaming industry: 10+
- Websites managed: 15+
- Main markets covered: Europe, LATAM, Asia, Australia
- Industry events attended: SBC Lisbon
Casino & iGaming Trajectory
Andre’s journey started in performance marketing, where he combined his background in content strategy and SEO with a sharp understanding of user intent and player behavior. Over time, he expanded into building and operating online casino brands, while simultaneously developing large-scale online projects in the most competitive niches.
Along the way, Andre gained valuable iGaming expertise that now makes him a valuable asset to any casino brand in the world.
He has worked across across multiple projects over the years, dealing with content such as:
- SEO & content strategy for scaling casino brands.
- Technical deployments and script writing for efficiency and scaling.
- Building advanced workflows.
- Establishing partnerships between various iGaming companies.
His ability to merge technical SEO, semantic architecture, and business growth strategies has made him a trusted strategist in the iGaming space.
The Casino Wizard
- Organic Growth Manager: July 2025 - Present
Rainmaker Network - Casino Operator and Casino Affiliate
- iGaming Senior SEO Manager: Aug 2024 - July 2025
TLF Entertainment - Casino Operator
- iGaming Senior SEO Manager: Jan 2024 - Aug 2024
BlikCode
- Founder & Agency SEO Captain: Jun 2015 - Dec 2023
Education & Studies
While Andre’s formal education is in marketing and communication, his real expertise comes from 15+ years of practical, hands-on experience in SEO, iGaming, and digital growth.
He is continuously updating his knowledge by experimenting with AI-driven SEO frameworks, studying advanced server and CMS setups to optimize performance and scalability, and learning programming (Python, JavaScript) to enhance automation and SEO tooling.
What Does Andre Do for The Casino Wizard?
Andre’s role goes beyond SEO. He is the strategist, the architect, and often the executor. He is in charge of key marketing aspects of our platform, which helps us continue to establish our site as a leading brand in the global iGaming market. His day-to-day involves:
- Designing and scaling SEO frameworks.
- Mapping semantic clusters & topical authority.
- Building systems pipelines.
- Mentoring and managing writers, editors, and SEO teams to hit growth KPIs.
- Reaching out to third-party sites to build valuable partnerships that add value both to The Casino Wizard and to our potential associates.
How Andre Stays Up-to-Date
Andre’s forward-thinking mindset means he’s always experimenting, testing, and staying ahead of industry shifts. He understands the value of being up-to-date in such an ever-changing environment, so he takes actions to ensure that his knowledge never falls behind what the industry requires. These are some of the main actions he executes to stay ahead of the curve:
- Running continuous experiments with AI-driven SEO models.
- Attending iGaming and SEO conferences.
- Following thought leaders in technical SEO, iGaming trends, and growth marketing.
- Reading industry publications to understand modern changes and the evolution of iGaming, SEO, and global marketing practices.
- Building his owntools that help enhance both his performance and the performance of those he works alongside.
Andre’s Best & Worst Casino Experiences
Back in 2017, Andre was playing roulette in the Casino Lisboa. He managed to Martingale his way up to a $7,000 profit, before his bankroll collapsed to $400 after switching to slots. He learned his lesson: he should’ve stayed at the tables!
Must-Know Facts About Andre
The SEO Architect
Andre is best known for designing scalable SEO architectures that blend technical SEO, content mapping, and automation. His frameworks are used to dominate competitive SERPs in the iGaming industry.
The Strategist
He has a reputation for spotting opportunities others miss to gain an edge. Andre has become an expert at telling “where to strike”, developing content strategies that target elements forsaken by competitors, but that people really look forward to reading. This has helped grow many of the sites that he’s worked with.
The Multimarket Specialist
Fluent in building strategies for many different geo-locations, such as France, Brazil, Korea, and beyond, Andre understands how to adapt SEO and content to cultural and regulatory differences in each market.
Andre’s Recommended Casino Events
- SiGMA Summits: Networking and trend-spotting in the iGaming space.
- ICE London: Industry-defining conference for gaming operators and affiliates.
- iGB Live!: A hub for affiliate marketers, SEO specialists, and iGaming innovators.
- Affiliate World: Ideal for growth hacking and scaling marketing strategies.
Frequently asked questions
The challenge. iGaming is one of the toughest markets, and succeeding here means you can succeed anywhere.
They’re inseparable. Technical SEO builds the foundation, but content, structured semantically with the correct entities, is what drives trust, rankings, and conversions.
Chasing quick wins. In iGaming, reputation and authority matter more than short-term tricks.
By studying competitors’ strengths and weaknesses, analyzing gaps in topical coverage, and aligning content with player intent. The opportunity lies where competitors are under-optimized, and user demand is high.Data shows the gaps, and the real win comes from turning those blind spots into growth opportunities.
Honestly, I’d just tell them to pick a niche, learn the basics of technical SEO, avoid shortcuts, and focus on building long-term authority. Black-hat techniques must be avoided at all costs. It’s better to focus on elements that will help a site grow and establish itself in the long run.
I truly believe SEO in iGaming will be less about volume and more about semantic depth, authority, and user trust. We’ve already seen this trend establish itself since the beginning of the 2010s, and I believe we’ll continue down this path.