Who’s Joe?
Joe is the outreach specialist who’s been instrumental in expanding The Casino Wizard’s presence since he joined the team in 2025. With a passion for digital marketing that began in 2021, Joe brings a fresh perspective and a relentless drive to help our brand grow and reach new audiences.
A lifelong fan of horse racing, Joe initially found his niche in the sportsbook world. However, his interest in online casinos blossomed over the years, and he became particularly captivated by the thrill of online slots and other betting games.
In fact, he used to take risks with Bitcoin bets back in 2014 - and even used to own more than 1 BTC himself! Now, though, he works closely with Matt, Klaas, and Marco, helping them take The Casino Wizard to new heights.
A Quick Overview of Joe’s Casino Wizard Career
- Year joined: 2025
- Bonuses tested: 5+
- Games tested: 30+
- Target GEOs: North America, South America, Europe, Asia
- Industry events attended: SiGMA Europe
Casino & iGaming Trajectory
Joe's career in the online gambling industry took off in 2021, when he dove headfirst into digital marketing. As an outreach specialist, he focused on helping gaming brands expand their reach and boost their visibility. His expertise has been crucial in getting brands noticed across various industry sectors.
Today, Joe dedicates most of his time to enhancing The Casino Wizard’s presence, but he’s also worked with several other brands in the past, contributing to his well-rounded experience in the iGaming space.
Education & Studies
Joe earned a Dual Honors Degree in History and Politics from Keele University in the UK in 2014. Despite his academic background in humanities, Joe’s curiosity and adaptability led him to the dynamic world of digital marketing. He transitioned by undertaking various SEO and outreach courses, including the ClickMinded SEO course, Google Analytics certifications, and Moz’s renowned SEO Training Course.
To further hone his skills, Joe completed the Advanced Search Engine Optimization Specialization offered by Coursera in collaboration with the University of California.
His ongoing commitment to staying ahead of SEO trends is evident in his continuous education, regularly following industry experts on Moz and Ahrefs.
What Does Joe Do for The Casino Wizard?
As a key member of The Casino Wizard team, Joe plays a pivotal role in driving the growth of the brand. He works tirelessly on outreach initiatives, building valuable relationships with blogs, news sites, and international platforms to ensure The Casino Wizard gets the attention it deserves.
Thanks to Joe’s efforts, our content has been featured on high-profile news outlets across various niches, including WWE-focused sports sites, gaming entertainment blogs, and social casino platforms.
One of Joe’s standout achievements is securing a partnership with Gamzix, a leading iGaming software provider. This collaboration allows our team to review their games before they’re released and offer exclusive demos to our audience.
Though Joe works part-time, his impact on The Casino Wizard is immeasurable.
How Joe Stays Up to Date
Joe places a premium on staying up-to-date with SEO trends rather than casino practices, which is part of what makes him such a valuable asset to The Casino Wizard team. His expertise in outreach and SEO allows him to help the brand expand its reach with precision and effectiveness.
- To stay on top of the latest trends, Joe follows thought leaders and influential blogs in the SEO world, including Moz, Search Engine Journal, and Neil Patel. These sources keep him informed about algorithm updates and emerging strategies in the ever-evolving digital marketing landscape.
- Joe is also an active participant in online webinars and conferences. He regularly attends events like SMX and Pubcon, analyzing key takeaways and the latest insights shared by industry experts.
- Joe engages with multiple online communities that focus on SEO and outreach. He’s active in several Subreddits and LinkedIn groups, exchanging ideas with fellow professionals and digital marketing enthusiasts who share his passion for the craft.
Joe’s Best and Worst Casino Experiences
While Joe’s primary role at The Casino Wizard is focused on outreach and partnerships, his personal experiences with gambling reveal his deep connection to the industry. Here’s an overview of his highs and lows!
Must-Know Facts About Joe
Not only is Joe a crucial part of The Casino Wizard's outreach team, but he's also the fittest member of the crew. Originally from the UK, Joe now lives in Serbia, where he continues his morning routine of running a few kilometers before diving into his workday.
In 2019, Joe completed the Pyongyang Marathon in North Korea and the Amsterdam Marathon, showcasing his dedication to fitness. Though his busy work life means he's not as fit as he used to be, don’t let that fool you: he could still easily outrun any member of The Casino Wizard team. That’s why we don’t mess with him too often.
Frequently asked questions
I focus on partnering with reliable sites that cover the online gambling niche in some capacity. It’s crucial that our brand is represented on platforms that genuinely value what we do. My aim is for us to work with major game developers to ensure we add value to both their sites and ours.
I try to integrate elements from my past experiences into the iGaming niche. Outreach is about knowing a little bit of everything, and I feel like my background in SEO gives me an edge in spotting fantastic opportunities. It's all about applying what I know in new ways.
Landing a partnership is one of the best feelings. Securing the Gamzix partnership with The Casino Wizard, which is my first major win in terms of partnerships for the site, was incredible. I also love talking to people from around the world. As someone who moved abroad, I really enjoy learning about different cultures and perspectives, both in life and in work.
I was drawn to the challenge. It pushed me out of my comfort zone, and I value that in my career. Once I got the hang of things and learned the intricacies of the industry, it became a unique experience that I know I’ll treasure for the rest of my life - even if I change careers down the line.