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Betsson Group – A Full Overview of One of the Best Online Casino Brands

Betsson Group – A Full Overview of One of the Best Online Casino Brands

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Betsson is one of the biggest names in world gambling. Their flagship site, known as the Betsson Casino, is one of the most heavily marketed online casinos on the planet, hosting players from almost every single corner of the world. Betsson has been around for what feels like a very long time, and they have grown to become one of the most influential figures in online gambling in the past 20 years. Betsson Casino [

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The company, however, has been around for far longer than their online gambling websites. This company started small, producing only slot machines that were then sold to online casinos. They haven’t always been the online casino specialists that they are today, and it has taken them blood, sweat, and tears to get to where they are today.

Given their influence in the world of gambling, we’ve decided to create an in-depth overview of what the company stands for, who they are, the sites that they own, and the services that they offer to gamblers from all around the world. If you’ve ever played in a Betsson casino (or if you’ve been thinking of doing so), then go ahead and stay with us until the end!

Betsson Company History – The Origins of a Giant

The origins of Betsson can be traced back to the late sixties, when two Swedes invested money into creating a company that mainly served the purpose of developing slot machines that were later sold to casinos. The company later changed its name and became better known as Cherry, and they managed to acquire a good number of shares of NetEnt back in 1998.

Ever since then, Betsson has had strong ties to the online casino game developers, and that’s one of the reasons why almost every single Betsson product is, in one way or another, associated with the NetEnt brand. That’s why you’ll find Net Entertainment games on every Betsson casino! The company is a minority shareholder of Net Ent, and has contributed to their success and growth.

The company stopped being known as Cherry in early 2006, when they rebranded to Betsson, which is the name for which they are known today.

The company first obtained a gambling license in the United Kingdom before being granted one by the gambling commission of Malta. Betsson now holds two of the world’s most respected online gambling licenses, which has allowed the company to grow freely and become the household name that they are today. Betsson is run mainly in Malta, where subsidiary companies manage and run all of the websites that they own.

Betsson Services – What Does Betsson Offer?

Betsson has been widely known as a company that offers many services to players. They have never settled or focused on producing a single type of game or offering just one service. Betsson casinos have become so popular because of the large number of games that they offer as well as the many bonuses that they have grown to introduce, like the Betsson Casino welcome bonus.

Traditional Casino Games

The Betsson casino offers a large variety of games that can be accessed from most of their online casinos. The site boasts almost 1900 games in total, with 1500 of them being traditional casino games. Amongst the game that the company has, you’ll find the most popular titles in the world of online gambling – including the most played and best online slots on the planet. You’ll find anything ranging from traditional slot games to table games. Most Betsson online casinos also have a live dealer casino section where you can play with real dealers in real time. This is just one of the many amazing features that the company brings to the table, as they even have exclusive games that you’ll only find in Betsson casinos!

Other Wagering Games

Betsson has also developed other traditional casino games by the hands of NetEnt. You can find popular games like keno and scratchcards as well as bingo in most online Betsson casinos. The main selling point of Betsson is, however, the amazing number of poker games that they offer to players. Fans of this traditional table game can rejoice and enjoy 6 different variations of poker, all of which can be played against other people as you compete to be the best poker player in the room!

Sports Betting – The Famous Betsson Sportsbook

One of the main features that have characterized Betsson, ever since the foundation of their first online casino, is the availability of a sportsbook section on its flagship site. The Betsson sportsbook is one of the world’s favorite places to wager money in sports from any corner of the world, as it offers bets in almost every single sport (and even eSport) on the planet.

The people who operate the Betsson sportsbook are some of the gambling industry’s finest sports fans, and the passion that they put into their jobs is shown in the quality of services that the company offers to customers.

Bonuses Galore

Most Betsson casinos offer some of the finest promotions that you’ll find on the internet. Players can enjoy incredible bonuses that will see their account balance skyrocket through the ceiling should they be lucky enough to meet the wagering requirements of the site. Many Betsson bonuses are exclusive and can only be claimed in one Betsson casino, so be sure not to attempt to claim them multiple times or they could be revoked from your account(s). In any case, if bonuses are what you’re after, Betsson is surely not going to disappoint. The company has built a reputation of trust with its users, which is mainly based on the countless promotions that they have offered ever since the creation of the first online casino owned and operated by Betsson.

Various Payment Methods and Worldwide Availability

Betsson casinos might not be able to be accessed from all parts of the world, but in terms of online casino standards, Betsson is as worldwide as they can get. The site has reached all continents and players from countless countries can join the ranks of the Betsson family and wager their money as freely as they want.

The many payment methods that the Betsson Group has managed to offer to players makes the process of getting money in and out of your account much easier than you might think it would be. It’s a publicly-traded company as well, which means that all financial operations are disclosed to the general public as per the law’s requirements.

That only serves to give players even more confidence in the way money is handled by the Betsson management.

Betsson Casinos – A Full List & Review of the Best Betsson-Owned Sites

Even though Betsson has been mainly known because of the Betsson casino itself, the company also runs and manages a plethora of different online casinos that is just too big to list on one article. However, we’ve handpicked the best Betsson casinos so you can get a better idea of the many sites that the company owns.

Many of these sites offer rather similar games, so you might want to pick the one that catches your eye above the rest. If you want to take the easy route, then go with the traditional Betsson Casino. That’s the company’s flagship website, and certainly their most attractive online casino in terms of visuals, bonuses, games, and promotions.

Betsson Casino

The Betsson casino is the most popular casino on this list, and the first online casino that was created by the Betsson Group. It’s not only the most well-run out of the bunch, it’s also the most advertised online casino and one of the better-known online casino names on the planet.

You’ll find Betsson ads in many different places, but mainly in some of the world’s major sports competitions. Even though Betsson is one of the most important shareholders of NetEnt, the site also hosts games from other popular online casino game developers. You’ll find incredible titles from Microgaming and Evo Gaming on these sites, for example. Games are aplenty on the Betsson casino, and so are the bonus offers, which tend to be more varied on the company’s flagship site than on their other websites.

Play at Betsson


CasinoEuro has been around since the early 2000s, as it has always been part of the Betsson Group. It was founded as an additional casino that was meant to complement the services offered by the larger Betsson casino, and it needs to be said – the job was successfully done. Players from all over the world (although mostly Europe) can visit the site and play a variety of almost 400 online slots with unique themes and bonuses.

The site is not meant to be exclusively played on mobile devices, but CasinoEuro does offer mobile compatibly for some of its most popular games. The only type of currency that the CasinoEuro website accepts is the euro – that’s mainly because the website revolves around visitors from European countries, though.

However, the website is open to be used by customers from all over the world. The only requirement is that the user has access to a bank account that deals with euros. Apart from that, only users from China, Hong Kong, and the United States are not permitted to visit the website. It’s actually a very global online casino, unlike what its name suggests!

Play at CasinoEuro


Betsafe was already a huge casino before Betsson acquired rights of ownership in the early 2010s. The purchase of the company by Betsson made Betsafe part of the Betsson family group, but it does feel like Betsafe is the most independently-run Betsson casino as a consequence of their already popular name in the online casino industry.

Much like the original Betsson casino, Betsafe has games from some of the world’s best online game developers. Betsafe is the second major name that the Betsson Group operates, but as we said before, the site was already well-known before Betsson bought it out. Betsafe has a large selection of slot machines, online table games, and a 24/7 availability of customer service that is sure to keep people happy regardless of the time of day at which they play!

Play at Betsafe


Much like its name suggests, the NordicBet casino is one of the main casinos of the Betsson Group with a focus on the Scandinavian market. The website supports the four main Scandinavian languages and revolves around offering top-notch support for users that reside in Finland, Norway, Denmark, and Sweden. The site also operates in German and Czech, as gamblers from Germany and the Czech Republic are welcome to visit it as well. [

Many of the games that you’ll find on the NordicBet website draw inspiration upon Nordic culture. You’ll find popular titles that have Thor as their main character, for example, while you’ll also encounter other awesome games that don’t have Nordic roots but are equally as entertaining. It’s not all about shiny new games at the NordicBet casino, though. Scandinavian gamers can also rejoice in the fact that this casino hosts some of the world’s most popular and traditional slots, such as the very popular Fruit Shop slot game that so many people have grown to love over the span of the last decade!

Play at NordicBet

Casino Winner

The Casino Winner is a new spin on online casinos that aims to offer players a cool first deposit bonus and a selection of games that is sure to cause envy even in the most famous of online sites. This amazing mobile-friendly site hosts a sportsbook section where sports fans are more than welcome to wager their cash as well as an awesome bonus of over 100 free spins for you to enjoy. The Casino Winner is a great site to visit if you’re a fan of online slots or table games, or even if you just wish to relax with some of the online casino industry’s finest casino bonuses. The Casino Winner has quickly become of the best online casinos in the world, and with a plethora of promotions that overcomes even the best of Betsson’s bonuses, you can’t miss out on this awesome online site!

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Last updated  August 29, 2023
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About the author



Co-founder The Casino Wizard


Co-founder The Casino Wizard

Klaas is a co-founder of The Casino Wizard and has the biggest gambling experience out of every member of the team. His passion for poker is evident, having visited Las Vegas on numerous occasions, in addition to being a regular attendee at iGaming conferences across the globe. Drawing from his rich hands-on experience, he currently devotes his efforts to curating the finest online casinos and bonuses for The Casino Wizard's visitors.

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